Pinterest. This amazing little platform that debuted in 2010 has made a BIG splash in the world of all things visual. 

Often referred to as the visual Google, Pinterest has captured audiences worldwide and the numbers are simply OUTSTANDING! 

If you’re not using Pinterest as a traffic source you and your biz are MISSING OUT–and I don’t mean, small numbers here. 

Many of the clients I work with often boast that aside from organic Google Search,they list Pinterest as their TOP traffic source

Here are five outstanding reasons why you need to get your business on Pinterest (plus what you can do about it!)

1. AUDIENCE: imagine for a moment what it would be like to get your biz and brand seen by millions of people each and every month? Pinterest is simply a  space where you can get your website and all of it’s goodness seen by millions.
2. Free space for YOUR Products and Services: Have products or services? Your biz is currently missing out on 400 MILLION monthly views from potential leads and clients searching for YOUR ideas and brands. Pinners go on with the intent to get informed AND BUY. A staggering 70 % of people who hop on every month (yep that’s 300 MILLION) go on with the intent to BUY.
3. A Pin…is forever. That’s right. Where your Instagram post and even your Facebook comments have an expiration date, your Pins live on and can continue to drive traffic to your products and services for YEARS to come. What does that mean? More organic traffic and potentially passive income for you!
4. A Treasure Chest of Market Research–made EASY. There are a few ways you can easily perform solid market research on Pinterest. Here’s a few: Simply observing  what your audience is Pinning over and over again will give you unspoken market insight research into what your audience is really looking for!  You can use the Audience Insights section of your analytics to get a better view: Looking for what’s currently trending in your niche and with some of the biggest influencers out there? Look no further than the Pinterest search bar and their Trends tab! Simply search your targeted Keywords in your niche and check out the Pins below. Curious about other influencers in your niche? Use niche targeted Keywords to locate other influencers you may want to follow and check out:
5. Know SEO? Think it’s difficult? Good news even if you have just a glimmer of an idea of what SEO looks like on Google, because Pinterest SEO and search is just THAT much easier. That’s right, Pinterest is a visual SEARCH ENGINE…NOT social media. Why is this an advantage for you and your biz?